Uber is now available on
BlackBerry Messenger (BBM) because apparently, there are still
plenty of people in the world who use the service. The function
means users can hail an Uber car straight from BBM without
leaving the app. “With this partnership, BBM users can quickly
request an Uber ride via BBM despite variations in quality of
location, network speed, or device features,”
said Chan Park, Uber’s general manager in Southeast Asia.
BBM’s popularity has plummeted in Western markets thanks to the
rise of iMessage, Facebook Messenger, WhatsApp, and other
services, but it still has a presence in developing countries.
TechCrunch notes that the feature will be
available in select countries in Africa, Asia, Europe, North
America, and the Middle East.
To use the service, you just open your BBM app and open the
‘Discover’ menu where there’s an Uber Ride icon. Tap on that
and log in, where you’ll be able to request an Uber ride. This
BBM partnership is the latest in Uber’s
crusade to integrate with every
popular app out there; Uber is also
integrated with Facebook Messenger, for example.