Google Lens is moving into the camera app and gaining new features

Google has
come out with a new version of Google Lens in beta
, the
company announced at its annual developer conference today. The
new version will be built inside the camera app, instead of
Google Photos, and will roll out over the next few weeks.

As part of the latest update, Google Lens is going to be built
into 10 different Android devices’ native cameras, including
Google Pixel 2 and LG 7 ThinQ devices, so you don’t have to
open a separate app. There will also be a real-time finder that
will analyze what your camera sees even before you press click.
If you point your camera at a poster of a musician, Lens can
also start playing a music video.

You open up any camera app, and Google Lens will tell you
what’s in the image. The image recognition tool can give users
more information about things like books, buildings, and works
of art. How it works is that you take a photo, and the tool
will process the pixels through machine learning to provide
more details and also provide relevant search tags.

Google has more of an eye on retail with this new update to
Lens: instead of just identifying clothes, it will also provide
you with shopping links on occasion, if it recognizes the brand
or style. Lens can also recognize words now, so you can copy
and paste from the real world into your phone, which is a
similar functionality that Google Translate Image already has.

There’s also a crossover between Google Lens and Maps this time
around, which will add AR to Street View and help you navigate
in real time.

The 10 Android devices that are getting Google Lens inside
their camera apps are: LGE, Motorola, Xiaomi, Sony Mobile,
HMD/Nokia, Transsion, TCL, OnePlus, BQ, Asus, and the Google
Pixel.

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