Facebook Moments was launched back in 2015 as a new way to
manage pictures of you and your friends by uploading them all
to the app, where the company’s facial recognition software
could easily identify and let you share them with friends.
Unfortunately, development of the app seems to have stopped
there, and today, Facebook announced that it’ll be pulling the
plug on Moments on February 25th,
Not enough people used the app, according to Facebook
Moments was an interesting attempt for Facebook to hook more
users, but the app didn’t actually link those photos up to
Facebook proper, leaving it in a sort of no man’s land.
Facebook employed user data for things like figuring out who
your friends are or when their birthdays are, but Moments
photos themselves were stuck in a weird bubble — ultimately, it
ended up being easier to just share photos to Facebook or use
another service like Google Photos that was actively being
That said, it does seem kind of odd that Facebook — a company
that seems to prioritize gathering user data above all else —
is giving up on capturing people’s photos through Moments, but
it’s possible that the technology here could show up in the
more mainstream Facebook app down the line now that Moments is
dying. According to Facebook, the reason for the shutdown is
simply that not enough people were using it, but on the flip
side, Facebook also never seemed to make it a priority to push
people to use it (say, by adding new features, for example).
has created a tool to help users rescue their photos from
Moments, either by creating a private album of the pictures on
their main Facebook account, or downloading them back to a
device (ironically, the reverse of what Moments was originally
supposed to do). Users will have until May to download or
transfer their pictures before they’re gone for good.