Tinder settles age discrimination lawsuit with $11.5 million worth of Super Likes

Tinder last week settled a class action lawsuit for $17.3
million over charging users 30 and older double the standard
fee for one of its subscription services. The premium tier,
called Tinder Plus and
introduced in 2015
, gave users perks like the ability to
rewind swipes, more Super Likes, and the option to swipe for
people located in other countries.

Tinder was criticized when it service launched for its age
tiers, which charged a $9.99 monthly fee for users under 29 and
$19.99 for users 30 and up. At the time, Tinder defended the
pricing model and compared the tiers to Spotify’s discounted
rates for students in a statement to
NPR
. A Tinder spokesperson commented, “During our
testing we’ve learned, not surprisingly, that younger users are
just as excited about Tinder Plus, but are more budget
constrained and need a lower price to pull the trigger.”

the retail value of a super like is $1

The case was first filed in a California court last April, with
plaintiff Lisa Kim filing on behalf of an estimated 230,000
other class members. Tinder first blocked the case by citing
the arbitration clause in its Terms of Service, and Kim
appealed that clause when the settlement was reached. The
company will now have to pay class members a combined $11.5
million in compensation. For dropping the claims, class members
will receive 50 Super Likes, and an additional choice of a $25
check, 25 more Super Likes, or a free Tinder Plus or Tinder
Gold subscription.

Tinder also agreed it would stop the discriminatory price tiers
for its subscription services, but only in California. The
company may also offer discounts to users 21 years or younger.
This latest class action lawsuit is just one of many the
company is currently involved in. Tinder’s co-founders are

currently suing
its parent companies IAC and Match Group
for $2 billion dollars for lowering Tinder’s valuation and
taking away stock options, and contained in that lawsuit are

claims of rampant sexism
and sexual harassment.

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